tag:blogger.com,1999:blog-106279522011-06-07T23:30:31.636-07:00Thoughts from the front line on email marketing, database marketing, spam compliance and complaints, and things that marketers should consider.DTBnoreply@blogger.comBlogger101100tag:blogger.com,1999:blog-10627952.post-39022198069343706422008-11-26T11:51:00.000-08:002008-11-26T12:04:09.309-08:00

Yesterday I got another mailer from Comcast. For all those who use Comcast, you probably know exactly what I'm talking about. That singled sheet of paper folded and sealed together that says "Important information about your service" on the outside, and promotions for different Comcast plans inside. This really annoys me. If a mailer, letter, etc. says "Important information about your

Jeff Kempfhttp://www.blogger.com/profile/14816174321800264415noreply@blogger.comtag:blogger.com,1999:blog-10627952.post-57204751028570364722008-11-24T11:14:00.000-08:002008-11-24T11:31:51.829-08:00

I'm reading a book about professional service firms for a class I'm taking. The authors describe their ideas of best practices for the professional service industry. One of the areas they touch upon is employee satisfaction. They believe that employers should make jobs as enjoyable as possible for their employees because happy employees are more productive employees. These authors, and plenty of

Jeff Kempfhttp://www.blogger.com/profile/14816174321800264415noreply@blogger.comtag:blogger.com,1999:blog-10627952.post-44206306719400144182008-11-19T11:43:00.001-08:002008-11-19T11:43:58.532-08:00

Scams are everywhere, and they’ll probably increase with the employment rates. Yesterday I got a phone scam telling me I had to do something about the factory warranty on my car. I don’t remember exactly what they wanted me to do because I was very skeptical and didn’t give the automated system my full attention. A few months ago I got a new car, so the scam might have been relevant (depending

Jeff Kempfhttp://www.blogger.com/profile/14816174321800264415noreply@blogger.comtag:blogger.com,1999:blog-10627952.post-21869675983136319912008-11-14T09:05:00.000-08:002008-11-14T09:44:00.705-08:00

To any advertisers out there that might be reading this, please don’t use scare tactics to create ads. Very rarely do I see a fear-based ad that I think is effective. If you want to create an emotional connection with customers, try using a positive emotion. Do you really want customers to associate your brand with fear? Is that the best decision? Is that healthy? I’ve seen a

Jeff Kempfhttp://www.blogger.com/profile/14816174321800264415noreply@blogger.comtag:blogger.com,1999:blog-10627952.post-27133488317011210012008-11-10T09:20:00.000-08:002008-11-10T09:35:30.972-08:00

If you work with email marketing, then you're probably aware of all the different best practices. It seems like everyone who has ever sent an email claims to know all the exact details for crafting that perfect email, as if there was one perfect email to send to everyone, in every industry, for every product. Well, there definitely are some practices that will improve any email, like testing

Jeff Kempfhttp://www.blogger.com/profile/14816174321800264415noreply@blogger.comtag:blogger.com,1999:blog-10627952.post-15771877909304598182008-11-05T09:30:00.000-08:002008-11-05T09:49:27.093-08:00

Yesterday, Ryan posted an entry on his blog about Tom Szaky. He's the co-founder of TerraCycle, a company that makes household goods out of waste. If you get a chance, watch the Donny Deutsch video. His business is booming (I'm sure the coverage on Donny Deutsch didn't hurt), he's made the cover of Inc. Magazine, and he's coming to Portland. If you 'd like to meet him and hear what he has to

Jeff Kempfhttp://www.blogger.com/profile/14816174321800264415noreply@blogger.comtag:blogger.com,1999:blog-10627952.post-40324203899453144682008-11-03T10:05:00.000-08:002008-11-03T10:48:32.417-08:00

At eROI, we're always searching the net for the latest new trends and websites. Of course, we tend to search for sites that we can use for marketing purposes; however, these sites expand well beyond marketing usage. Check them out. They're fun.New Social Media One StopDo you like blogs and online communities but wish they were a little more chaotic? Check out this site where users can post just

Jeff Kempfhttp://www.blogger.com/profile/14816174321800264415noreply@blogger.comtag:blogger.com,1999:blog-10627952.post-3670812772084142232008-10-31T10:51:00.000-07:002008-10-31T12:04:28.562-07:00

Do you remember that crazy eROI blog from about a year ago with the youtube videos and link to a hamburger blog? Well, we're bringing it back.http://eroi.blogspot.com/If you've read this blog before, chances are you've stumbled upon Dylan's mighty email blog. Keep up to date with Dylan and his views on the latest tech trends.http://theemailwars.com/Our boss, Ryan, updates his blog daily. Don't

Jeff Kempfhttp://www.blogger.com/profile/14816174321800264415noreply@blogger.comtag:blogger.com,1999:blog-10627952.post-1107795587632492372005-02-07T08:59:00.000-08:002005-02-07T09:00:05.346-08:00

Spammers are continuing to stay one step ahead of the antispam community as a recent innovation makes blacklists – where e-mails from suspicious sources are blocked -- virtually useless. On Thursday, anti-spam organisation SpamHaus, which compiles blacklists that block around eight billion e-mail messages a day, reported that spammers have started sending spam via the mail server of an infected

DTBnoreply@blogger.comtag:blogger.com,1999:blog-10627952.post-1107549061455540742005-02-04T13:30:00.000-08:002005-02-04T21:13:28.926-08:00

As an email marketer we often hear about Blacklists. We grow to fear them. Learn how to follow best practices to stay off them and in the end have a reoccurring nightmare that we or our clients might get on them and compromise delivery of email campaigns. With the prevelance of spam being flooded into our email inbox no matter who you are, we are all taking steps to set up email server

DTBnoreply@blogger.com