If you work with email marketing, then you're probably aware of all the different best practices. It seems like everyone who has ever sent an email claims to know all the exact details for crafting that perfect email, as if there was one perfect email to send to everyone, in every industry, for every product. Well, there definitely are some practices that will improve any email, like testing and proper targeting. If you get confused over some specifics of your latest email campaign, stop what you're doing, take a short break, then think about the fundamentals of email. Think about how the email will reach the reader. If you were in the reader's shoes, would you read the email and click through it? If not, what makes you think the reader will? In his blog, Dylan claims the three most important elements of email are deliverability, the welcoming message, and creative. This might sound like just another set of best practices, but they make sense. Check it out at
http://theemailwars.com/2008/11/10/3-things-to-be-good-at/#more-1302 Posted by: Jeff Kempf at 9:20 AM  |  Permalink