Yesterday I got another mailer from Comcast. For all those who use Comcast, you probably know exactly what I'm talking about. That singled sheet of paper folded and sealed together that says "Important information about your service" on the outside, and promotions for different Comcast plans inside. This really annoys me. If a mailer, letter, etc. says "Important information about your service" on it, I expect it to contain important information about my service, not some promotion for more expensive packages. Plus, they send these things all the time.

How would this mailer fare as an email message? How many unsubscribe requests would it receive from annoyed customers? I don't care what medium a company uses, their messages shouldn't annoy their customers. I can't help but think that if these messages were in email format, Dylan and Alex would have posted several entries about Comcast's poor practices.

Visit http://theemailwars.com/ and http://returnonsubscriber.com/ for examples of good and bad email campaigns. Posted by: Jeff Kempf at 11:51 AM  |  Permalink

I'm reading a book about professional service firms for a class I'm taking. The authors describe their ideas of best practices for the professional service industry. One of the areas they touch upon is employee satisfaction. They believe that employers should make jobs as enjoyable as possible for their employees because happy employees are more productive employees.

These authors, and plenty of employees, would approve of something like the Portland Advertising Federation's Rosey Awards. I had the opportunity to attend this event, by volunteering for it. It was a fun night of drinking, mingling, perusing through work, and watching some entertaining emcees. Check out Ryan's post about the Roseys to see the crazy hosts. Winning an award has got to give employees a big confidence/ego boost.

http://eroidays.com/2008/11/22/portland-ad-federation-paf-roseys-big-success/ Posted by: Jeff Kempf at 11:14 AM  |  Permalink